Our program

CDME Program in AI & Digital Marketing - A Strategic Perspective

An industry-centric, AI-first program to take you to the next level in your Marketing career.

Curriculum overview

The 10-module certificate program in AI & Digital Marketing - A Strategic Perspective

Learn AI & digital marketing from an experienced professional who imparts industry-centric education in a de-jargonized fashion.

10
Modules
650+
Learners Certified
Industry-centric • AI-first • Strategy-oriented
01

First Principles of Marketing & Brand

  • Marketing - The Seth Godin Perspective
  • The Marketing Mix & STPD
  • The PTV Framework for Brand Building
02

Attention Economy & Digital Fundamentals

  • First Principles of Digital Marketing
  • Attention Economy - a CXO Perspective
  • Digital Agency Operations
03

Gen AI, Conversational AI & Data Strategy

  • DL, NLP, LLMs & FMs
  • Gen AI & Conversational AI Use Cases
  • 1P, 2P & 3P Data, SSOT & CDP
04

P2P Customer Journey & CEO Framework

  • The P2P Customer Journey
  • The CEO Framework
  • Content, Experience & Outreach
05

Conversational AI & Automation in Social

  • Conversational AI Advertising
  • Social Automation for UGC
  • The 3 E Social Strategy Framework
06

AI-Powered Brand & Content Strategy

  • Content Strategy Frameworks
  • AI in Content Production
  • AI-Enabled Ticketing Systems
07

Influencer Marketing & Marketing Automation

  • Instagram Creator Marketplace
  • AI-Powered Marketing Automation
  • AI in Social Listening & ORM
08

Analytics - AI, Social, Web & Performance

  • Rule-based v/s AI Chatbots
  • Social Media & AI Analytics
  • Website & Performance Analytics
09

Click-to-WhatsApp Ads & Programmatic Ads

  • Click-to-WhatsApp Advertising
  • Meta’s AI-powered Advantage+ Suite
  • Programmatic Ads (SSP, DSP & AdX)
10

AI & Automation in SEO, AEO & PPC

  • On-Page, Off-Page & Tech SEO
  • AI in Search Marketing
  • PPC Ads & Quality Score

Each module is crafted to reflect first principles and a strategic perspective

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Session structure for the program

AI & Digital Marketing Evolution
Marketing - The Seth Godin Perspective
Segmentation, Targeting, Positioning & Differentiation
The Marketing Mix
Customer, Consumer & Communication Targeting
The PTV Framework for Brand-Building
Revenue Impact of Brand-Building
Consumer Insight for Crafting Campaigns
AI & the Digital Marketing Realm
The Attention Economy
AI & Data in the Attention Economy
Marketing Challenges in the AI Age
Brand-Side Objective Formulation & Brief Creation
AI & Digital Agency – Operational Outlook

Introduction to Digital Marketing concepts:

Digital-first Brand Strategy | Content | Design | Social Listening & ORM | Digital Research & Analytics | Performance Marketing | SEO | Influencer Marketing | Marketing Automation | Data Strategy & AI
AI, ML & Deep Learning
Natural Language Processing (NLP)
Large Language Models (LLM) & Foundational Models (FM)
Gen AI & its Use Cases
Conversational AI & its Use Cases
Predictive AI & its Use Cases
Data Strategy & the Single Source of Truth Paradigm
1P, 2P, 3P Data & Customer Data Platform (CDP)

The Path to Purchase Customer Journey:

Awareness
Consideration
Purchase
Retention
Advocacy

The CEO Framework for Planning & Execution:

Brand Content
User Experience
Audience Outreach
Conversational AI Advertising
Social Psychology & the 3 E Social Strategy Framework
Automation in Social Strategy & Execution

Key Social Media Marketing Elements:

Business & Brand Objectives
Brand Voice & Visual Language
Platform-specific Approach
User-generated Content (UGC)
Influencer Marketing
Paid Social
Tech Innovations
AI for Content Production & Brand Governance
Content Hub & AI-powered Ticketing Processes
Paid, Owned & Earned Media
Automation for UGC Strategy

Content Planning Strategy:

Theme-based Framework
Fixed & Fluid Framework
Hero Hub Hygiene Framework

Content Distribution Strategy:

The PSA Framework
Influencer Marketing as a Revenue Driver
AI in Influencer Marketing
Instagram’s AI-powered Creator Marketplace
Gen AI & Predictive AI in Marketing Automation
Social Listening & Online Reputation Management (ORM)
Gen AI & NLP in Social Listening
Social Listening - a Strategic Perspective
Metrics & KPIs
Rule-Based Chatbots & AI Chatbots
Conversational AI Chatbot Analytics
Social Media Analytics
Website Analytics (Traffic, Engagement & Conversion)
Performance Marketing Analytics
Performance Campaign Reporting
Sensitization - Digital Reporting Malpractices
Conversational AI Paid Social Advertising
FB Ads Manager - Campaign Objectives, Meta Audiences & Meta Campaign Structure
Meta’s AI-powered Advantage+ Suite
Display Advertising & Direct Buying Model Challenges

Programmatic Advertising:

Demand-Side Platform (DSP)
Supply-Side Platform (SSP)
Ad Exchange (AdX)

Introduction to SEO:

On-Page SEO
Off-Page SEO
Technical SEO
Strategic Significance of SEO
Introduction to Pay-Per-Click (PPC) Advertising
Search Ad Structure
Google Ads Auction: Ad Rank, CPC Bid & Quality Score
Business Impact via Insight-Driven PPC Ad Copy

Our program has been an enabler for marketers & entreprenuers

Hear from people who have pursued our program

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Beyond the program

Guest sessions by people who have walked the talk

CDME elevates marketing careers. Are you ready for your leap?

You are the sum of the people around you. For marketers, a better place than CDME will be extremely hard to find.

Start your journey

Frequently asked questions

What are the prerequisites?

Any marketing professional who has a learner’s mindset can be a part of our program.

How long is the program?

Our program is a 10-session program spread across 2 months. Each session has a duration of 2 hours each.

Is it online or in-person?

It is an online program delivered by our founder, Rohit Haldankar.

What is the program fee?

If we believe you’re a good fit, fee details will be shared with you after our one-on-one call.

Do you offer support in landing new jobs?

We have a robust Job Referral Ecosystem that has enabled our learners to land referrals and jobs with large brands, startups and consulting firms.

Please fill out this form for details about our program and community. We will reach out to you with the necessary information.

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