CDME Program in AI & Digital Marketing - A Strategic Perspective
An industry-centric, AI-first program to take you to the next level in your Marketing career.
The 10-module certificate program in AI & Digital Marketing - A Strategic Perspective
Learn AI & digital marketing from an experienced professional who imparts industry-centric education in a de-jargonized fashion.
First Principles of Marketing & Brand
- Marketing - The Seth Godin Perspective
- The Marketing Mix & STPD
- The PTV Framework for Brand Building
Attention Economy & Digital Fundamentals
- First Principles of Digital Marketing
- Attention Economy - a CXO Perspective
- Digital Agency Operations
Gen AI, Conversational AI & Data Strategy
- DL, NLP, LLMs & FMs
- Gen AI & Conversational AI Use Cases
- 1P, 2P & 3P Data, SSOT & CDP
P2P Customer Journey & CEO Framework
- The P2P Customer Journey
- The CEO Framework
- Content, Experience & Outreach
Conversational AI & Automation in Social
- Conversational AI Advertising
- Social Automation for UGC
- The 3 E Social Strategy Framework
AI-Powered Brand & Content Strategy
- Content Strategy Frameworks
- AI in Content Production
- AI-Enabled Ticketing Systems
Influencer Marketing & Marketing Automation
- Instagram Creator Marketplace
- AI-Powered Marketing Automation
- AI in Social Listening & ORM
Analytics - AI, Social, Web & Performance
- Rule-based v/s AI Chatbots
- Social Media & AI Analytics
- Website & Performance Analytics
Click-to-WhatsApp Ads & Programmatic Ads
- Click-to-WhatsApp Advertising
- Meta’s AI-powered Advantage+ Suite
- Programmatic Ads (SSP, DSP & AdX)
AI & Automation in SEO, AEO & PPC
- On-Page, Off-Page & Tech SEO
- AI in Search Marketing
- PPC Ads & Quality Score
Each module is crafted to reflect first principles and a strategic perspective
View brochureSession structure for the program
Introduction to Digital Marketing concepts:
The Path to Purchase Customer Journey:
The CEO Framework for Planning & Execution:
Key Social Media Marketing Elements:
Content Planning Strategy:
Content Distribution Strategy:
Programmatic Advertising:
Introduction to SEO:
Our program has been an enabler for marketers & entreprenuers
Hear from people who have pursued our program
Beyond the program
Guest sessions by people who have walked the talk
Karthik Venkat
Country Lead @ Google Stanford GSB Alum
Topic: Gen AI in AdTech Strategy
Shashank Shetty
National Head @ Salesforce Ex-KPMG
Topic: AI & Automation in Marketing
Vidushi Singh
FMCG Head @ Third Wave Coffee CDME Alum & IIM-A Alum
Topic: ONDC - A Strategic Perspective
Pranesh Urs
Marketing Head @ Ather Ex-Samsung & HP
Topic: Building a New Age Brand
Ashmita Dutta
Marketing Head @ Jiwya CDME Alum
Topic: B2B Positioning Strategy
Mukul Iyengar
Media Account Lead @ Google CDME Alum
Topic: Google Analytics 4 Insights
Abid Hassan
Co-Founder & CEO @ Sensibull IIM-A Alum
Topic: Brand Advocacy
Gautam Mane
Founder & CEO @ EmailAddress.ai CDME Alum
Topic: B2B Growth Strategy
Madan Kamath
Head of Marketing @ HomeLane CDME Alum
Topic: Brand Building Strategy
CDME elevates marketing careers. Are you ready for your leap?
You are the sum of the people around you. For marketers, a better place than CDME will be extremely hard to find.
Frequently asked questions
What are the prerequisites?
Any marketing professional who has a learner’s mindset can be a part of our program.
How long is the program?
Our program is a 10-session program spread across 2 months. Each session has a duration of 2 hours each.
Is it online or in-person?
It is an online program delivered by our founder, Rohit Haldankar.
What is the program fee?
If we believe you’re a good fit, fee details will be shared with you after our one-on-one call.
Do you offer support in landing new jobs?
We have a robust Job Referral Ecosystem that has enabled our learners to land referrals and jobs with large brands, startups and consulting firms.
