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The CDME perspective

Marketing Leaders: It's Time to Look Past the AI Noise

Rohit Haldankar
By Rohit Haldankar December 20, 2025

Most of the AI chatter on social media revolves around prompt engineering, productivity tools and automated content.

As someone who has done extensive work in Conversational AI and Generative AI since early 2022, I believe it’s essential to emphasize on AI use cases that go beyond this.

Let’s look at enterprise-level use cases that are relevant to marketing professionals:

  • AI-driven Conversational Advertising: Display and Paid Social advertising can now deploy the power of Conversational AI to deliver a more engaged user experience that drives growth. Meta’s Click to WhatsApp ads are an example of this.

  • PPC and Paid Social Automation: Google’s search ecosystem has Performance Max and Meta has Advantage+. PMax and Advantage+ are AI-powered solutions that have the power to automate and optimize performance marketing campaigns. Machine learning lies at the heart of both.

  • Hyper-personalized Marketing Automation: Salesforce Marketing Cloud, Adobe Marketing Cloud and other major Marketing Automation ecosystems will increasingly use Gen AI to deliver a hyper-personalized user experience to drive revenue via improved retention techniques.

  • Insight Mining in Social Listening: Social Listening tools like Sprinklr, Meltwater, etc. are now deploying Gen AI to mine actionable insights from social listening data.

  • Customer Service via Voice-bots: While chatbots have been in use for customer service for a long time, there will be an increasing adoption of voice-bots for pre-sales and post-sales customer interactions.

  • Retail & eCommerce Demand Forecasting: Predictive AI can be deployed for improved demand forecasting, production planning and distribution.

  • Brand Guidelines Adherence: Ticketing systems deployed by global brands for ensuring collateral adherence to brand guidelines can now deploy AI-powered systems for faster adherence checks.

The things I’ve mentioned here are just some of the use-cases of AI at the enterprise level. If you’re a mid-senior or senior Marketing professional reading this, I urge you to look beyond the flimsy narrative that’s being dished out on various social platforms.

This flimsy narrative often emanates from those who lack a substantial body of work in AI & Marketing. All in all, there’s merit in keeping away from myopia, misinformation and malice. Yep.