AI-Powered or Just Hype? Understanding the Evolution of Your Marketing Tools

Social Listening tools have used Natural Language Processing (NLP) for well over a decade.

Marketing Automation ecosystems have used Machine Learning (ML) and Predictive AI for a really long time.

Chatbots have used Conversational AI for quite a few years now.

NLP, ML, Predictive AI and Conversational AI are forms of AI that have been useful in the Marketing ecosystem and they will continue to be useful.

Here’s what Gen AI has done…

Social Listening tools now use Gen AI for improved data analysis to mine consumer insights.

Marketing Automation ecosystems now use Gen AI to produce personalized content at scale.

Chatbots now use Gen AI for advanced customer engagement.

Due to this, Social Listening tools, Marketing Automation ecosystems and chatbots are now positioned as “AI-powered”.

Well, the truth is that social listening tools, marketing automation ecosystems and chatbots were powered by AI well before Gen AI became the talk of the town. Don’t let anyone tell you otherwise.